7 Universal Conversion Optimization Principles

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About the Author:

Hi - I'm Michael Lykke Aagaard, a self-employed, self-confessed split test junkie, and copywriting fanatic who’s obsessed with finding out what really works in online marketing. I'm Danish and hail from wonderful Copenhagen. 
 
When I'm not busy helping my clients get more paying customers and loyal users, I write about CRO via my blog, ContentVerve.com. I also travel all over the world to teach and speak on the topics of conversion optimization and copywriting.  
 

7 tested and proven optimization principles you can apply to your marketing funnel and increase conversions

17 real world case studies with before / after examples and results from split tests performed for clients

Read the book in just 25 minutes and get insights from 4 years of research and over 350 A/B tests

Copyright 2013 - ContentVerve.com

Tested and proven optimization principles you can apply to your online marketing funnel and increase conversions. Based on 4 years of research and over 350 real-life A/B tests

Michael Lykke Aagaard,  Split Test Junkie, Content Evangelist, Online Copywriter ContentVerve.com

7 Universal Conversion Optimization Principles

Inspiration for your own conversion rate optimization projects

The flexible template for a high-converting landing page

"This e-book teaches you invaluable optimization principles. Ignore these principles at your own peril."
- Peep Laja, Conversionxl.com 
 
"Some books only talk theory, but this one backs up each idea with real test results."

 

- Oli Gardner, Unbounce.com

 

"A great collection of case studies and examples. Michael gets to the heart of the process here by showing you that small changes can have big impacts on the minds of customers."

- Craig Sullivan, Independent Optimization Pro

"A book like this could easily be sold for a lot of money. But Michael has elected to give it away. All I can say is WOW...and get it today."

- Marcus Sheridan, TheSalesLion.com

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